30 March 2018
Under Armour has announced two new pairs under its Hovr range of connected shoes. The announcement was made at CES 2018 and marks the expansion of the series which made its debut at last year's CES. The two new pairs are named Hovr Phantom and Hovr Sonic. They have been released with the goal of offering a combination of shoes and technology to help users stay healthy and fit.
The Hovr Phantom has been released in bright Red color and the Sonic comes in White color with Gold accent. The design of both these shoes is quite a mainstream one which means these look something that one might want to wear for a running. The company is describing the Hovr line of shoes as “less cumbersome, more specific, more efficient, and more socially integrated.”
As for the technical side of things, these shoes are packed with Bluetooth, gyroscope, and accelerometer. These sensors help it detect your activities and track them. There is also onboard storage for storing the data so that you don't have to carry your smartphone with you all the time. You can just wear these shoes and go out for a run. When you will return, all the data will get synced to Under Armour MapMyRun app automatically. The battery on the shoes is said to last equivalent to their shelf-life.
If you are interested in getting these shoes, Under Armour said that both Hovr Phantom and Sonic will go on sale starting February 1st. These have been priced at $140 and $110 respectively which means they are not actually expensive ones. There is also a variant of these shoes without the tech part which will cost you $130 and $100 respectively.