28 February 2019
Flipkart backed e-commerce platforms, Myntra and Jabong have announced their first fitness-focused wireless Bluetooth earphones. These smart Bluetooth earphones are called Blink Play and are available in three different color options Carbon Black, Moon Silver, and Rose Gold and two sporty designer variants in Limerick and Tangerine.
These new earphones offer users a bit more than just a pair of regular Bluetooth earphones. Fitness tracking can be done with the help of an application called Blink Fit App which is available on both Android and iOS. The earphones come with a series of a guided audio session on the app that users can choose from, depending on activities like indoor, runs, cycling sessions, and walks. The App also keeps a track of steps, distance; a calorie burnt and allows users to compare their historical data.
The earphones come with Qualcomm audio chipsets, comes with a built-in mic, and has three buttons for remote control. The Blink Play Carbon Black and Rose Gold options are listed on Myntra for Rs. 1,799, while the Limerick and Tangerine options are listed for Rs. 2,250. Jabong has only listed the Tangerine and Limerick and is selling them for as low as Rs. 1,349.
Some of the special features of the product:
- Fitness Data: Calculates steps, distance, calories burnt, with a comparison of historical data
- Audio Coach: Guided audio training sessions that users can choose from, depending on activities indoor, runs, cycling sessions and walks
- Leaderboards: Allow users to challenge themselves and friends on fitness tasks and goals, with a rank on the leaderboard depending on their scores.
Speaking on the launch, Amar Nagaram, Head - Myntra and Jabong, said, “In-house innovation is a very strong working principle at Myntra and Jabong and this has helped us stay ahead as frontrunners at the intersection of fashion and technology. BLINK PLAY combines ultra-premium fitness features on a wearable device through compact design, while also ensuring accessibility and affordability for the masses, thanks to the efforts of our Innovation Labs team that has made this product a reality. It is a fitness guide and coach like no other with its vivid functionality, aiding in wellbeing.”