24 April 2017
Sky has partnered with London's Natural History Museum to create a virtual reality experience with Sir David Attenborough.
The "three-dimensional hologram" experience dubbed ‘Hold the World’ takes visitors on a one-on-one virtual reality tour of fossils, bones and skulls in the Natural History Museum and gives them insights into the collection. The video will be an added incentive for natural history fans as it will give them a tour by legendary documentary maker Sir David Attenborough. ‘Hold the World’ is scheduled to go into production "later this year."
"I have enjoyed helping people to discover more about the natural world, and Hold The World offers people a unique opportunity: to examine rare objects, some millions of years old, up close," Attenborough said. "It represents an extraordinary new step in how people can explore and experience nature, all from the comfort of their own homes and I am delighted to be able to help users uncover some of the treasures the Natural History Museum has to offer in a thrilling new way."
‘Hold the World’ will be released only on Google Cardboard, Samsung Gear VR, Oculus Rift, and iOS. The partnership between Sky and Natural History museum was announced along with the company's financial results for the period ending March 31, 2017. The company’s revenue has fallen 11%, which the company attributed to the increased cost of Premier League football matches.