06 December 2017
Amazon is reportedly working on releasing a free version of Prime Video on-demand movies and TV shows service. This version will be featuring ads which is obvious considering that Amazon will still have to make money even if it will be offering it for free to users. The report is coming from Ad Age citing people familiar with plans.
The report mentions that Amazon is in talks with different partners to make the free and ad-supported version a reality. These partners include movie studios, various media companies, and TV networks. While there is no information on the timeline when this free version will become available, it is not a rocket science to guess that it can surely help Amazon attract new users.
As of now, Amazon bundles its Prime Video service along with Amazon Prime membership available for either $10.99 per month or $99 per year. It goes without saying that the actual price for the same varies from region to region but the point is that users have to subscribe to get access to Prime Video. But with a free plan in place, Amazon can get the attention of those users who are not willing to spend a monthly fee.
This move from Amazon also makes sense from the point of view that its competitors are trying their ways of attracting more users. It biggest rival Netflix is spending a huge amount of money on building the catalog of original shows. We will be sharing information regarding Prime Video's free plan as it will appear online.