27 June 2017
Amazon has now decided to break into the physical retail in a whole new way. They have now revealed a new kind of physical store concept video which they launched on Monday. The store is called the Amazon Go, but doesn’t work like a typical Walmart with lines and cash counters, instead the users can just take the product and walk out of the shop without waiting in for any lines.
The idea behind this is the Amazon’s machine learning technology which is named the “Just Walk Out” can automatically identify a product and add it to virtual cart. When the user exits the store, Amazon automatically charges to their respective Amazon account.
Amazon says that they have been working on the store for over four years and mentions, “We asked ourselves: what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go?”
The stores will sell ready-made food, staples like bread and milk, and other grocery products. Amazon says that the stores are about 1,800 square feet, so that they are relatively small compared to big supermarkets.
Their first store is located in their hometown Seattle, Washington, and will open to the public in early 2017.