09 February 2018
Snapchat is coming with a major update in a couple of days. The new update to the Snapchat separates the content from your friends and from the media publishers in separate pages for defining a line between the personal and outside experiences.
The official post says:
Until now, social media has always mixed photos and videos from your friends with content from publishers and creators. While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.
The new update essentially separates social from the media. Now the chats and stories from your friends will be on the left side of the app. Earlier, only chats from friends could be accessed by swiping to the right. By swiping left, on the right side of the app, you'll find all the content from publishers and content creators. Earlier, the right side housed the stories from your friends along with the publisher content. The app starts with the camera screen as it used to. This seems like a clean solution to the separation of your personalized content and the media.
Along with the new changes in the interface, Snapchat is also releasing a new more sophisticated Best Friends algorithm which will display your friends based on the way you communicate with them. The algorithm will make it easier to find the right friend quickly when you want to talk to them. The recommendation will change as you change the way you chat with friends.
The same functionality will also be coming to the Discover page where the media content will adapt to your tastes over time and will display the content you would like to watch at the top.
Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content - while addressing many of the problems that plague the Internet today.