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Nokia completes one year in the market after return

05 December 2017 4

On December 1, HMD Global completed one year after it gained the rights to manufacture and sell Nokia-branded smartphones in the market. The company made a great progress in a single year and placed Nokia back on the map in a crowd full of Chinese manufacturers. Let’s take a look at the company’s year.

When it comes to a user-friendly UI, HMD stayed true to the basics. It avoided using tricky software features and chose to install stock Android instead. Users were pleased to experience less bloatware and smooth UI. Also, the company promised Android Oreo upgrade to all of its smartphones along with monthly security updates, which is really great.

The company released at least one smartphone in each category. The Nokia 2 and 3 are the company’s budget-friendly devices, whereas the Nokia 5, 6, and 7 mid-range smartphones. The Nokia 8 is the company’s flagship device and costs a bit higher than the rest. The company also revived the original Nokia 3310 and unveiled the Nokia 3310 (2017). The device not only helped the company receive attention but also help the company receive free publicity from small and big publications over the globe. The company also partnered with a huge number of carriers in Europe, which a majority of Chinese vendors have been struggling with.

Nokia 3310

As for the bitter part, HMD’s biggest mistake of the year was to play safe. Yes, the phones do not look ugly, but they do not stand out either. With rivals such as the Samsung Galaxy S8 with a curved display, OnePlus 5T with Dash Charge, and HTC U11 with Edge Sense, HMD couldn’t introduce a “standout” feature on any of its smartphones. The company introduced a “Bothie” feature that lets the customers use the front and the back cameras of the smartphone for split-screen photos and videos, but honestly, that’s not going to cut it. HMD has to come up with something unique which will help Nokia get more attention. One of the biggest mistakes by HMD was not introducing the Nokia 8 in the US market. Flagship devices have a sense of power to it and help the company reach a crowd, and the US is one of the largest crowds for any smartphone company. Hopefully, the company will rectify its mistakes on the upcoming devices and change the plans accordingly.

What do you think? Has HMD really stayed true to the Nokia brand? Let us know in the comments below.

  • The Nokia 2 isn't still available online. To be notified when it becomse available click here.
  • The Nokia 7 isn't still available online. To be notified when it becomse available click here.
  • The Nokia 8 isn't still available online. To be notified when it becomse available click here.
  • The Nokia 3310 2017 isn't still available online. To be notified when it becomse available click here.
  • The Nokia 3 isn't still available online. To be notified when it becomse available click here.
  • The Nokia 5 isn't still available online. To be notified when it becomse available click here.
  • The Nokia 6 isn't still available online. To be notified when it becomse available click here.

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Nokia completes one year in the market after return
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