Instagram has been all about following people you know or are interested in. It helps you in staying in touch with what those people are up to by having a look at photos and videos they share. But in recent times, people have started to use the platform to follow their passions and interests regardless of the account by keeping an eye on specific hashtags. Instagram knows this as well which is the reason it has released a new feature to do the same a lot easier and more convenient.

As per the latest announcement, Instagram is now allowing users to follow hashtags just like they follow individual/business accounts. You simply have to look for that particular hashtag using Instagram's search bar or tap on the hashtag you come across in any post's description. You will see Follow button and tap on it to start following the hashtag. Once you do this, you will receive posts with that particular hashtag in your main feed like posts from any account that you follow. The good thing is that for each hashtag, Instagram also shows other relevant hashtag suggestions that it thinks you might be interested in.

Once you have followed hashtags, you can go to your profile and tap on Following option to have a look at all the hashtags that you are following. This whole process of following hashtags, checking the list, and unfollowing them is exactly the same as following any other account on the app. You should not feel like doing anything new.

Instagram has already started to rollout hashtag following functionality on both Android and iOS. You should look for an update on your device's app store soon if it has not arrived already.