09 February 2018
Snapchat is reportedly working on expanding Stories beyond its official apps meant for Android and iOS. The report is coming from Cheddar citing an anonymous source which claims that the feature has been named Stories Everywhere. It is aimed at expanding the reach of Stories by making it available on other platforms including the web.
With Stories Everyone, one will not have to have Snapchat app installed on his or her smartphone to watch a particular story. It will also make it easier for anyone to share stories with others. It is similar to what Twitter did about six years ago by allowing people to embed tweets in websites and blogs. The primary goal of the feature will be to gain exposure for Snapchat which can eventually help it in attracting more users. The report says that stories will be shared on the web using a web player which will prompt users to download the Snapchat app and sign-in/sign-up for a new account.
The need for this new feature makes complete sense for Snapchat which is facing stiff competition from Facebook and Instagram. Both these services replicated Stories functionality and are performing much better than Snapchat. This is the reason that the company needs to look for new ways to attract customers and improve user engagement rate. But it goes without saying that there is always a good chance that Facebook and Instagram will copy this new feature as well.
But this is not the only change Snapchat is working on in an attempt to improve its situation. It has already announced a completely revamped app design and layout with a hope of making everything simpler. The new design basically separates posts from your friends and media companies so that you can easily distinguish between the two.