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Vivo APEX concept phone features a 98% screen-to-body ratio, retractable selfie camera

26 February 2018 3

At the MWC 2018 in Barcelona, we saw the launch of the flagship Samsung Galaxy S9 and the Galaxy S9 Plus along with a few Nokia-branded smartphones. While these smartphones will be available for purchase soon, there is a whole other side of the MWC that showcased what we can witness in the upcoming years. As a part of a tradition that shows concept phones at the big events, Vivo displayed its Vivo APEX at the MWC.

Vivo APEX is the company’s concept phone is a device that has a full potential to be the next big thing in the smartphone industry. The device takes a full-screen design to whole another level and features the thinnest bezels seen on a smartphone yet. The three sides have 1.8mm bezels, whereas the lower chin is about 4.3mm. As of the screen-to-body ratio, the APEX features a whopping 98% ratio, which is the closest we can get to an all-display device. Vivo mentioned that it uses a flexible OLED is mounted directly​ to the flexible circuit board.


Vivo also debuted the “Half Screen In-Display Fingerprint Scanning Technology.” The idea is that half the screen of the device will turn into a fingerprint sensor instead of being located at any other location. The company showcased the technology back at CES 2018; however, the APEX takes it to a next level. Right now, the company hasn’t made any statement if the sensor is being sourced from Synaptics.

The most interesting feature of the Vivo APEX concept is the front-facing camera. Since the device has now bezels and space for the selfie camera, Vivo is deploying an elevating front-camera system. When a user needs to switch to the front camera, the 8-megapixel selfie camera pops up from the place. The company says that it only takes 0.8 seconds for the camera to pop out and it then retracts back after use.

The APEX also get rid of the microphone and uses the display and frame of the device to conduct audio – similar to what Xiaomi tried with the Mi Mix. Users can hear phone calls without holding the device to their heads.

Right now, the Vivo APEX is a pure conceptual device and the company has no plans to release it soon. However, it won’t be a surprise if the company launches the device as early as Q1 2019.


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