Tech 10 Sep
OnePlus comes across as a company that has a very specific plan which is just to make two Android smartphones a year. These phones give major flagships a run for their money as these are really well built, offers a seamless Android experience, high on specs and reasonably priced. And the company has been doing well till now with this strategy. It did launch a couple of accessories like the Bullets wireless earphones however as a part of their smartphone ecosystem. Now all of a sudden it’s Founder and CEO, Pete Lau, has announced that the company intends to make products beyond just mobile phones and has revealed that OnePlus Smart TV in the making.
Excited to take the next step forward together! What would you like to see in the OnePlus TV? Have ideas for a name? ✍️Let us know here: https://t.co/IpSnDtPxkT— Pete Lau (@petelau2007) September 17, 2018
As a part of his announcement, Pete Lau says that “We want to bring the home environment to the next level of intelligent connectivity. To do this, we are building a new product of OnePlus’ premium flagship design, image quality, and audio experience to more seamlessly connect the home. We believe your TV has the potential to be so much more than where you watch your favorite shows.”
The OnePlus TV as they call it, for now, is in the early stage of development, could be launched next year will have the functionality of a smart AI assistant, similar to Amazon's Alexa or the Google Assistant, but with more of a visual element, says Lau. He also thinks that to realize the full potential of the TV product it may take up to five years as the company intends in making the TV smarter and more connected through software updates.
By launching a Smart TV the company wants to target the second main product of a smart and connected home with smartphones being the first one. Smart TVs are one of the primary devices in many households.
As for the details, the OnePlus Smart TV will have a built-in camera and an AI assistant. The company as of now isn’t certain as to which AI will power the device and says that they’re in talks with “major industry players to support current connected-home ecosystems.”
The decision of OnePlus entering into Smart TV segment may surprise a few, however, OnePlus’ parent company BBK Electronics specializes making TVs back home in China and Pete Lau himself has around 20 years of experience in the smartphone and home entertainment industry. OnePlus has also started a competition for its community members to help them decide the name of the TV product. You can head over to the OnePlus Forum to participate.
While we heard that OPPO, Vivo, and Huawei are also planning to make Smart TV’s, what are your thoughts about OnePlus Smart TV? let us know in the comments below.