26 April 2019
Spotify has officially announced that it has signed a global content partnership deal with T-Series, India's biggest music label. The deal will give the world's largest music streaming platform access to all the songs that are available with the label. The most important part of the deal is that it is a global partnership which means all the tracks will be accessible to all Spotify users around the world.
T-Series is currently home to over 160,000 songs which are spread across a wide range of languages, artists, and genres. It means Spotify now has access to one of the biggest music libraries, especially when it is being reported to be working towards expansion to the Indian market. The deal will surely help it attract Indian users who like both international and local music and artists.
Paul Smith, Director of Head of Licensing at Spotify said,
"One of the ways Spotify has helped revolutionize music discovery is through its ability to connect millions of fans with the best music and artists from all over the world in a way that just wasn’t possible before streaming. Today’s deal with T-Series significantly strengthens our Indian music catalog, bringing Bollywood to more than 200 million Spotify users worldwide. Having T-Series on Spotify is hugely significant and shows our commitment towards providing the very best music for our users."
Spotify's plan regarding Indian market expansion are being reported for quite some time now. The most recent report claimed an official release is expected sometime in Q1 2019. It means an announcement should not be too far now. Although, Spotify is said to be busy working out deals with other Indian labels like Sony, Eros Music, and Times Music.