15 February 2019
Facebook has decided to kill its under-testing app called LOL even before the public release. A new Recode report mentions that the "youth team" has now been asked to focus on Messenger Kids application. As the name suggests, this particular app is like Messenger but with a focus on kids.
It was last month when we first heard about LOL app being tested with a small set of users. The app was one of the company's newest attempt to attract teens. It was meant to deliver popular memes, GIFs, and funny videos to keep teens hooked to the platform. It had about 100 testers but as things turned out, the app did not see much traction among them.
This is the reason Facebook is said to have decided to shift its investments and resources towards Messenger Kids. It has been a little over one year since this kids focused Messenger application was released. The app is available for Android and iOS devices as well as for Amazon Fire tablets. The app makes use of parents' Facebook account for creating an account for the kid. It has no ads and in-app purchases. And to make friends, parents of both kids should be friends on Facebook as well.
There is no doubt that Facebook is desperate about making teens spend as much time as possible on the platform. It keeps trying every possible way, be it working on a new feature, app or service. But it also keeps finding itself in unwanted situations with many of them created by itself. Most recently, it was found to be paying teens to make them install an app so that it can spy on their activities and know more about them. Once caught, Facebook decided to kill the app.