28 September 2020
In the modern era of the internet, every major social network provides some way of live video broadcasting to its users. This is simply because videos and live videos are the new form of communication which has taken over conventional texting. LinkedIn, a popular social networking platform for professionals has finally embraced the situation and has started its own live video broadcasting feature.
The feature is known as LinkedIn Live which is an apt name considering what it does. It will allow LinkedIn users to share live video broadcasts with other users on the platform. It will offer the freedom to choose whether the broadcast should be available to everyone on LinkedIn or only to select group of people. But since it is a platform for professionals, the focus of broadcasting live videos will be on topics like Q&As, events, conferences, earnings calls, awards ceremonies, and product announcements.
It is currently getting beta tested in the United States via an invite-only system. There are plans of a wider rollout but there is no specific timeline for that yet. LinkedIn has also partnered with a number of third-party live broadcasting streaming services developers which will release sophisticated live videos on the platform. Wirecast, Switcher Studio, Wowza Media Systems, Socialive, and Brandlive are some of the current partners but there will be more in the coming weeks. Additionally, the team is making use of Microsoft's Azure Media Services for encoding purposes.
There is no doubt that LinkedIn has taken a lot of time in adding live video support as compared to other social networking platforms like Facebook, Instagram, and Snapchat. This is not surprising either as the platform added support for sharing videos only 18 months ago. But considering that LinkedIn caters to a completely different set of audience with completely different objectives and user cases, it is not facing direct competition from all those big players at the moment.