18 March 2019
Facebook has announced a couple of new features aimed at increasing user engagement on the Watch platform as well as on its main app. It has expanded Watch Pary feature to live TV and has started testing the same with users. As for the app, it has announced a deeper Spotify integration with user profiles.
Starting with the first feature, Facebook has expanded Watch Pary to live TV in an attempt to offer more choices to users. It means this will eliminate the restriction of organizing a party only for events available on the app. It means users will be able to create parties for things happening on live TV to have fun and conversation with their Facebook contacts. It has started testing the functionality by focusing on live sports events like the ongoing UEFA Champions League.
In the current state, the Facebook app will show an option "on TV" whenever a user will start a Watch Party. On selecting this option, it will show a list of sports games going on at that moment. When a game is selected, the party will work as usual but with the addition of live scores from the selected game. This will allow all participants to follow the game, get live updates, have discussions (even debates) about the match and more. The team has plans of expanding it to all sorts of live events and add features to make such parties more fun and engaging.
Next up, Facebook has added a deeper Spotify integration for better user experience. The app currently offers features like Lip Sync Live, Profiles, and Stories where users can add their favorite music tracks for others to listen to. With the newly announced deeper integration, those users will be able to tap through to Spotify and listen to full tracks like they do on the Spotify app itself.