20 April 2019
Netflix undoubtedly enjoys a stronger position in most of the markets that it operates in but that is not quite true for the Indian market. It has been over three years since it entered India and since then, it has remained the most expensive streaming service in the country. The only major change that has happened is that Netflix's competitor's count has only increased which has made it even more difficult for it to attract buyers. In the hope of changing this, it has now started testing a cheaper mobile-only monthly plan for Indian users.
This new Netflix plan is priced at only INR 250 per month as compared to the INR 500 plan which is the most affordable among the other three plans. This new cheaper plan offers only Standard Definition and is meant only for mobile usage. It means if a user chooses to subscribe, he will be able to use Netflix only on smartphones and tablets and that too with no High Definition quality.
In other words, the new plan is definitely a lot cheaper than before but also cuts down on features to compensate for the same. If that was not enough, it still happens to be a significantly expensive plan when compared with the competition. Netflix's two major rivals Amazon Prime Video and Hotstar Premium are priced at Rs. 999 per year with support for all sorts of devices and High Definition content.
It is hard to say if the cheaper plan will help Netflix attract any significant new buyers but it is definitely good to see the company trying to tweak plans. It actually debuted the plan in Indonesia last year where it is priced at $4 per month with similar features.