13 June 2019
Amazon has officially launched its free but ad-supported music service for Echo users in the United States. This new service was mentioned in a report from the last week and as things have turned out, the report has proved to be right. It means Amazon is now competing directly with Spotify as these are the only two major music streaming services with a free tier.
The new free Amazon music service will work on all Echo devices as well as on other compatible Alexa devices. It will allow users to play a station based on any particular artist, genre, song, and era. It goes without saying that the service will offer Alexa voice commands support as well. It means users will be able to speak specific commands to get things done instead of physically interacting with their devices.
With the service, Amazon would be hoping to attract new customers who are not yet part of the Amazon Prime membership or Prime Music Unlimited. Both these paid memberships used to be the only way of accessing Amazon music streaming service where users had to pay annually and monthly respectively.
The thought of getting free music can tempt customers to buy an Echo or an Alexa-enabled device which is a plus point for Amazon. Once they start listening to the service, there is a good chance that they might go for any of the two paid memberships too.