13 May 2019
Instagram has decided to kill its experimental stand-alone Direct messaging application. It released the app in December 2017 which means just a little over a year from now. It was aimed at competing with Snapchat by offering a camera-first messaging platform but it seems like things did not turn out the way Instagram expected.
The news about Instagram's decision to kill the app was first shared by social media industry commentator Matt Navarra. He was one of the Direct app users and saw a pop-up with the alert notification. The message mentioned that the Direct app would stop working in the coming month. As for all the existing conversations, they will be moved to the main Instagram application automatically.
Confirmed: Instagram is killing its standalone Direct Messaging app pic.twitter.com/owt2gXtfCE— Matt Navarra (@MattNavarra) May 16, 2019
The exact reason behind the sudden decision to kill the app is unknown. The Direct app was released only in a few select countries including Chile, Israel, Italy, Portugal, Turkey, and Uruguay. The app was made available for both Android and iOS devices where it released the last update for the latter late last year. As for Android, the update was released as recent as April 2019.
It should be noted that even though the app has been shut down, Instagram will keep working on new Direct features that will be released within the main Instagram app. If there are any further developments, we will keep you updated.