18 July 2019
Spotify is the world's leading music streaming service with the highest number of paying users. In order to retain and strengthen the position, it keeps working on new features to attract new users and make sure existing users stay. As per a new report, Spotify is now working on a feature called Social Listening which is currently under internal testing.
The feature was first spotted by well-known reverse engineer Jane Manchun Wong. She was able to dig up into the Spotify app source code to find references and relevant screenshots. As the name suggests, the feature is aimed at adding a social aspect to the music listening experience.
Spotify is basically working on making it possible for people to add songs to a playing queue and control the music playback. It can be a helpful feature at parties or any kind of gatherings. There is a Spotify QR code that needs to be scanned for connecting with a particular queue. The creator will also be able to see which and how many people are connected.
This feature is not entirely new as a number of companies have already tried this before. The major difference here is that Spotify has a vast and diverse music catalog as well as a huge user base. Both these things can help it become a widely used feature among all those users, especially youth audience who love to party or just get together.
Since it is a feature under testing at the moment, it is hard to say when and if Spotify will release this feature to the public. Either way, we will keep you updated on the development.