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Netflix testing Instagram feed-like feature called Extras for mobile apps

07 June 2019 0

Netflix is currently the biggest player in the TV show and movie streaming market with millions of users from around the world. It also keeps exploring ways to make sure that those users spend as much time as possible and stay connected with the platform. In the same direction, Netflix has started testing a new feature called Extras which seems to be inspired by Instagram feed.

Netflix Extras looks like a feature that is aimed at offering a social media-like experience to help them discover new shows. On the Android app, it has replaced the Coming Soon section for those who have been selected for the beta testing. While it continues to show trailers for upcoming shows which still auto-play, it also shows images and videos related to shows that you already watch or might like to watch. The feed can be scrolled up and down as it usually happens but it can also be browsed horizontally like Instagram Stories.

For all the shows that you already watch, it offers a Remind Me option which will send you an alert to remind you to watch the show. And for shows that you have not watched yet, you will find My List option that will add the show to your watchlist. There is also an image gallery of shows that are said to include images unavailable on the app otherwise. Lastly, there is a new option to share the content trailer or page with one's family and friends via social media as well as SMSes.

Netflix has officially acknowledged testing the feature but has refrained from sharing any further details. It offered a standard reply, “We are testing a feed of video extras in our mobile app to help fans connect more deeply with the titles they love and discover new ones to watch. These tests typically vary in length of time and by region, and may not become permanent.”

If Netflix Extras expands to more users or it becomes widely available, we will surely keep you posted.



Netflix testing Instagram feed-like feature called Extras for mobile apps
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