25 September 2019
Just when we start to think that Essential as a company is nothing but dead, there is a new report or claim suggesting that it is up to something. This has happened once again but this time, it is by none other than Essential CEO and founder Andy Rubin. He teased a new announcement on Twitter but did not offer any other information about when or what.
Rubin has been quiet on Twitter, except for occasional appearances, ever since an NYT report came out revealing details about his inappropriate relationship with a colleague among other sensational claims. But out of the blue, Rubin replied to a nine months old Twitter thread and said, "Thanks. We'll make an announcement. Hang tight."
Thanks. We'll make an announcement. Hang tight.— Andy Rubin (@Arubin) June 11, 2019
As you can see, the tweet is cryptic and does not exactly make it clear what we should expect. There is neither any information regarding when we should expect it except for the usual "hang tight" phrase. But if we consider the context of the thread itself, it could be about the arrival of the Essential Phone 2, a much-awaited successor to the original Essential Phone.
The Essential Phone was announced in May 2017 with sales starting in August. From the release timeline's perspective, the current timing of tweet also seems to make sense. The original phone did not see any good sales in the beginning because of the high pricing but once Essential announced price drop, it started to gain popularity. Even though it was discontinued in December 2018, the team is still providing software updates which are not only regular but also just next to Google's release for Pixel devices.
As far as the Essential Phone 2 is concerned, there have been reports that surfaced online at irregular intervals. There were also rumors that the company has canceled the second-gen phone altogether and was focusing on a smart home device but it also turned out to be nothing. All in all, Rubin's latest tweet does give birth to a hope of seeing a new phone but considering the history so far, we would not suggest you get too excited just yet.