09 August 2019
In the last couple of years, Coolpad has not been as active in the smartphone as it used to be earlier. It launched a few phones here and there but nothing regular. It also had to deal with internal organization changes but now, it seems like the company is ready to resume working with a sense of stability. An internal Coolpad memo has surfaced online revealing its plans related to the near future.
The particular memo is from Coolpad CEO Chen Jiajun and is directed at all the employees of the company. It starts by mentioning the "resumption of Cool Group" which is an indication towards releasing more smartphones. It is planning to release new smartphones in China starting sometime in September. It has also been mentioned that the brand's global performance has also become stable which is a positive sign.
It is not about releasing currently mainstream smartphones, a Coolpad 5G smartphone is also in the pipeline. The memo does not mention any specific timeline as Jiajun said it will be released "as soon as possible". This makes sense as the process of working on a 5G phone is different from releasing a 4G smartphone. The difference is because 5G network technology is at a very early stage and any OEM needs to have deals with relevant component suppliers as well as network carriers.
This is not the first time that Coolpad has talked about working on a 5G device. Last month, it revealed plans to release 5G phones and invest $500 million in India in the next five years. It is currently under discussions with Qualcomm over a 5G license and is hoping to capture 3% to 5% share of the 5G market once the technology becomes available in India.