25 September 2019
Essential was rumored to be working on a new device for quite some time and even the brand itself officially confirmed the same last month. It is said to be codenamed "Gem" and now, Essential founder and CEO Andy Rubin has shared a few images and a short video revealing the new device which is essentially a smartphone.
The new Essential phone features a weird and unusual product design as it looks more like a TV remote control than a phone. It has an elongated shape which is very tall and thin. It seems to be having a single rear camera with flash along with something that looks like a fingerprint scanner. It has volume rockers and power button on the right side and a punch-hole selfie camera on the top left side of the display.
The smartphone even has some new kind of UI and software with card-like apps. In one of the images, Rubin has shown the phone with app cards for Uber, maps, calendar, and weather. These are meant to show relevant information at a quick glance without having to launch the full application. One image also shows a maps and navigation application working on full-screen.
In terms of appearance, Essential is making use of new material that Rubin is referring to as "GEM Colorshift material". The device is shown in different color variants with each of them capable of producing different colors depending on the way it reflects light.
GEM Colorshift material pic.twitter.com/QJStoiDleH— Andy Rubin (@Arubin) October 8, 2019
Soon after Rubin's tweets, Essential's official Twitter account posted a couple of Project GEM photos as well. It tweeted that the new device is currently in "early testing with our team outside the lab" and will "reframe your perspective on mobile".
The latest official reveal has resulted in more questions than giving answers to previous ones. Essential has said that it will share more details in the near future. In the meantime, you can share your views on this new and unusual Essential phone with us using the comments section below.