01 July 2020
Spotify has expanded its new Canvas feature to more artists and labels so that they could build a more interactive environment with their listeners and followers. The Canvas feature lets the artists make a 3-8 second video which they can add to their album or songs. This visual loop replaces the cover art and loops in the Now Playing view of the Spotify app.
In December 2018, the Canvas feature in Spotify was first rolled out to a small and diverse group of artists to know their feedback. And Spotify promised that it will roll out this feature to more artists and labels over time. So, now we are seeing further expansion of the availability of the app to more artists.
Spotify addresses that in the age of streaming, people look for more ways to have visual context for their music, so that’s why Canvas is introduced. Now, Spotify invites more testers to test this new feature. Artists can add behind the scenes from their set or any other expression that could take their followers closer to them. Spotify also provides some tips to get started. Spotify recommends artists to choose footage without talking, singing, or rapping. Also, avoid flashing and rapid video cuts.
Spotify offers the liberty to the Canvas beta testers to express themselves across their catalog by adding a unique Canvas to any track or album.
Those who haven't yet received the invite but are interested in trying out can sign up for the waitlist. This will request Canvas and Spotify will email if your account has access. But reportedly, not every applicant gets this feature easily; Spotify replies with access denied. So, there must be some criteria for selection which Spotify hasn't disclosed yet.
Also, if you want to know the gist of this new feature like how does it work then watch the video from the artist Allen Lance provided below. He has explained the Canvas feature pretty well.