21 July 2021
Snapchat is known for trying out new features and ways to keep its users hooked to the platform. It has now confirmed testing a new feature called Snapchat Cameos. It will allow users to take a selfie and put their faces on an animated GIF for a more personalized expression of emotions.
The feature is currently under testing in at least France as some of the lucky testers shared screenshots and videos on Twitter. It was first reported by TechCrunch who further reached out to Snap and received an official confirmation. Snapchat Cameos is said to be under testing in certain international markets in limited availability. It further revealed that a stable release is scheduled for December 18th and will be available on Android as well as iOS.
Snapchat Cameos is a feature similar to Bitmoji but with the advantage of being animated. It means your selected GIF/character will be doing actions to make itself more expressive. Interestingly, Cameos will be accessible from within the Bitmoji icon on the Snapchat messaging keyboard. There are over 150 animated GIFs to choose from and these will get updated on a weekly basis.
The whole idea behind the concept seems to be inspired by deepfake AIs and apps that have started to pop-up in recent times. The good thing is that Snapchat's idea does not produce realistic results. It seems like the team has done that on purpose so that no one gets fooled and it is easier to discover that the face has been added to animation later. We will have more details to share about the feature once it becomes available in the coming days.