31 January 2020
After a long hiatus, we finally have some official news regarding the future of POCO. Manu Kumar Jain, Global VP of Xiaomi, has confirmed that POCO is now an independent smartphone brand. It was released as a Xiaomi sub-brand in 2018 but going forward, it will be operating its own along with its own marketing strategy.
Jain tweeted that POCO has now "grown into its own identity" which led Xiaomi to decide that it is now ready to move out of the parent brand's shadow. The first product released by the brand was POCO F1 which also happens to be the only product in its catalog. It is a smartphone that brought incredible value for money. It offered then-flagship chipset Qualcomm Snapdragon 845 for a jaw-dropping price of around $300.
Excited to share: #POCO will now be an independent brand!— Manu Kumar Jain (@manukumarjain) January 17, 2020
What started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own.
Join me in wishing @IndiaPOCO all the best.
The POCO F1 proved to be an instant hit among buyers, especially in the Indian smartphone market. Even though a number of users complained about touchscreen issues, it did not have any tangible effect on its sales. In fact, the smartphone has been so successful that its users have been asking for a successor i.e. POCO F2 for quite a long time. There were some rumors as well but Xiaomi was quick to deny them.
Moreover, a report surfaced last year that claimed Xiaomi was killing the POCO sub-brand altogether. This is the reason that the new announcement of POCO spinning into a stand-alone brand will undoubtedly bring happiness to all the fans. It also means that a successor or at least a new phone of a different kind should be around the corner as well.