10 February 2020
OnePlus has ended 2019 as the top-ranked premium smartphone brand in India. This is based on the latest by Karn Chauhan, a research analyst for Counterpoint Research, where he also mentioned that India's premium smartphone shipments have set a new record. The segment (Rs. 30,000/$420 or more) saw a growth of 29% on a YoY basis due to the availability of various options, competitive pricing, and various offers.
The report lists OnePlus at the number one spot with a 33% market share that has grown by 28% as compared to the last year. Its newly launched OnePlus 7/7T series is said to have played a crucial role in the growth. Chauhan says that OnePlus not only managed to get existing users to upgrade to new devices but also attracted new buyers. Its ability to offer new and innovative features to users as well as acting upon user feedback has helped it become a fan favorite. Interestingly, OnePlus is also the first-ever premium segment brand to ship 2 million units within a single year.
This year marked the debut of OnePlus in the ultra-premium segment (Rs. 45,000/$634 or more) with the release of the OnePlus 7 Pro. Even though some fans expressed disappointment over the ever-increasing prices of OnePlus smartphones, the top of the line flagship managed to sell in good numbers. It helped OnePlus' overall portfolio grow by 25% in 2019.
Such impressive growth resulted in a decline for Samsung which now holds the second spot. It registered a 2% reduction on a YoY basis and now occupies 26% of the market share. The Galaxy S10 Plus emerged as its best-selling premium smartphone of the year. It recently released Galaxy S10 Lite and Galaxy Note 10 Lite affordable flagships to take on OnePlus.
Lastly, Apple sits at the third spot with a 25% market share but it has been the fastest growing premium smartphone brand in India. It registered a whopping 41% YoY growth thanks to iPhone XR which received multiple price drops. It has been a huge success and is also the best-selling ultra-premium smartphone in the country.