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Google to drive traffic from search to Facebook's Android app

18 November 2015 0

As reported by the Wall Street Journal, Facebook has partnered with Google to make it's Android mobile app more suitable for search results.

From now on, Google search results will display public contents from Facebook's app including public profiles. The search results will be deep-linked to the Facebook app. It now works for just the Android smartphones with Facebook app installed in it.

Google will have access to pages, groups, events and other contents that are made public. Google will not be able to index the data of private users, so as to respect their privacy.

It is a notable change because so far Google wasn't allowed index contents from Facebook so as to link it to the social network's Android app. Google will not be able to index the data of private users, so as to respect their privacy.

The benefit is for both the giants: Google will provide the most relevant results to users who performs search, while Facebook will have more traffic on its app.


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Google to drive traffic from search to Facebook's Android app
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