24 February 2017
Google is partnering with major phone carriers like Sprint, T-Mobile owner of Deutsche Telekom, Orange, and Vodafone to introduce a new way of SMS and MMS communication. The new standard Google wants to push is Rich Communications Services or RCS. This will allow us to send higher quality photos, start group chats, and even video calling.
Such kind of capabilities have already been experienced on other messaging services like Facebook Messenger, WhatsApp, Line, and even Apple’s iMessage. But, these things may take a new shape if going to be embedded inside Android phones as a default messaging app. This suggests that video calling with someone could one day become as easy as sending a text message. So, other apps like Skype, Hangouts, FaceTime may one day be used as secondary apps which are now primary in all our devices. Well, if that happens then WhatsApp like services need to introduce some advanced features as well. And now it makes sense that why WhatsApp is planning to introduce a calling platform for Business.
For now, it’s unclear how RCS is going to be implemented. Some of the carriers are agreed with Google to initiate the implementation of RCS but there are a few of them which aren’t agreed yet. According to the TheVerge, AT&T and Verizon are not going with the proposed plans of the Google.
Around 19 phone carriers are in talks with Google to implement to RCS standard. These phone carriers also include GSMA, a group which further represents hundreds of Carrier worldwide.
Google is proposing this standard in order to push Rich SMS and MMS like services on all Android smartphones. But it looks like Google’s dream of implementing the idea on every Android device won’t fulfill as some of the carriers aren’t ready.