13 December 2018
Amazon has stopped selling the Apple TV and also the Google Chromecast since last year October 2015 and now the company’s CEO Jeff Bezos has revealed why they no longer sell the devices. Jeff Bezos has said that the reason the two devices were removed from Amazon was because Amazon wanted their Amazon Prime video on the device, but did not like the terms offered by the two company’s.
At Recode’s Code Conference, Bezos first said that “private business discussions should stay private,” but then added the following statement.
“[W]hen we sell those devices, we want our player – our Prime Video player – to be on the device, and we want it to be on the device with acceptable business terms. You can always get the player on the device. The question is, can you get it on there with acceptable business terms?”
Chromecast doesn’t currently offer access to Amazon’s own Prime Video platform, and Bezos says that isn’t because Google refuses to include it, but because it wants too much money for doing so.
Google takes a 30% cut of all sales made through apps on the platform, which means that Amazon has to pay a commission on all paid downloads as well as on Prime subscriptions sold through the app. And while Amazon itself operates on razor-thin margins to maximize revenue, so a 30% commission on all sales just does not seem viable.