19 May 2017
A new beta version of the Android Search app brings the "Instant Apps" feature which Google introduced back in May during their Developers I/O conference. The new feature “Instant apps“ allows the users to stream apps from the web, rather than downloading them from the Play Store. The users will be able to take a look at an app from the web before installing the app. For now, Google is rolling out this feature with only a few select partners, such as Halfbrick's classic slasher Fruit Ninja.
The demo of the apps can be watched from the web directly without the need of going into the Play Store. Currently, this feature is unstable, but in the future, Google plans to roll out full functionality.
As described previously during the APKv6.9 teardown of the PlayStore, a new "Try Now" label is available for app streaming. Users simply need to search the web for an app they want to see in action before installation. The “Try Now” label will help them to view the app for a few minutes before downloading them.
There is no doubt that every company makes efforts to offer a seamless service to the users, but behind these efforts, there is an equal or even better benefit resides for the company itself. Google is actually gearing towards supporting mobile ads business. At one glance, the new feature “Instant Apps” looks interesting for the users but at the same time, it will harvest big bucks for the big G. The fact is, if users continue in getting most of their content from apps, rather than from the web, then Google will lose big money in selling ads. The new Instant apps feature that apparently looks made for the users will rather be more beneficial for the company. Google thinks that this initiative will keep Android users coming to the web for their content which in further gonna help Google in serving ads.
Here's a little preview courtesy of 9to5Google -