Update : December 24th, 2016

Honor has made it official that they have a new smartphone to launch at CES 2017. And, to show more of its presence or to increase the excitement level of its followers, Honor has maintained a dedicated page on its official website for their upcoming smartphone. Upon visiting that page, you will see the countdown with the same tagline "DoubleorNothing."

Honor has also shared a 1-minute video in which it features Siyuan Niu who won the photographer of the year title. Niu won the iPhone Photography Awards (IPPA) 2016. He took the best shot of the Man and the Eagle using his iPhone 5s and the same photograph is featured in this video too depicting that the same professional photographer is now taking interesting shots from the"brand new"phone of the Honor. The company wants to convey that their yet-to-come device will hold photography assets that are used by professionals or photography lovers as the same man is clicking pictures using the new Honor device.

Without revealing the name of the smartphone, Honor introduces the smartphone by telling about the camera quality asset.

We are forever on a journey to tell our stories. Happy or sad, it lights up a double dose of life in each of us. See them captured through the stunning eyes of Siyuan Niu with the #NewHonor Smartphone. Through their double prisms, we see our souls, filled with energy, eager for answers, searching for honor.

Yesterday's life observer can be today's trend setter.We invite those with doubled desire for life to share with us the most exciting moments with #DoubleOrNothing.

Original Post (December 23rd, 2016)

We are gradually heading towards the New Year and every tech company is doing preparation for the year’s most famous and huge Consumers Electronic Show which will be held in the first week of January in Las Vegas. Many companies have revealed their plans for CES 2017 that tells us what the company is bringing and what to expect in the future of them. Now, Huawei’s sub-brand Honor has also stored something for its fans.

The company has recently announced the Honor Magic. It was a new concept that came with a four-sided display. The smartphone works on the AI concept and learns from user’s behavior. Only a few days have gone when Magic was unveiled and now Honor is getting ready to roll out a “Brand New” phone at the CES 2017. Well, this got revealed by the company itself as it posted this news on their official FB page. To be specific, Honor will unveil their #NewHonor smartphone at CES on January 3^rd in Las Vegas.

The poster shared by the company writes the slogan Double or Nothing. This could mean the dual rear cameras as we see in Honor 8. We haven’t received any rumor or leak about this mysterious device before, though we did hear the names of two smartphones that will come under the new Prague series. This got revealed from the FCC. The document lists the two model numbers – PRA-LX1 and PRA-LX3 on its official website.

To make some voice, Honor tells its followers to share this post with the hashtags #NewHonor and #DoubleorNothing for a chance to win new smartphone to great the #NewYear.