09 January 2017
Android is everywhere and Google wants to bring it to as many people as possible. However, to make it possible we need two things. Firstly, cheap Android devices with low prices need to be launched and secondly, internet connectivity needs to be made accessible to all.
Google has tried to do its bit to achieve that goal. It previously bought the prices of its Android devices to as low as $100 with the Android One program in 2014. The company partnered with handset makers like Micromax, Karbonn and Spice to bring affordable Android devices to consumers in emerging markets like India. But now the goal is to bring those prices further down. Google's India-born chief Sundar Pichai, while addressing an audience of 3,500 students and teachers at IIT-Kharagpur said that the prices of entry-level smartphones in India need to come down further to around $30 to improve access to the Internet and digital services for people. He was quoted as saying:
“I would love to see cheaper smartphones, entry-level smartphones. I think really we need to bring the prices down even more, maybe at USD 30 level”
Android user base is the largest in India, and many people in the country simply can’t afford to buy high end flagship devices so companies should strive towards offering inexpensive devices to connect as many people as possible.
However getting smartphones down in price is not enough. Companies should also offer good and improved connectivity as well. Considering that the networks in many parts of the country are not strong enough, the companies should work out their apps in such a way that they can work under unreliable connections too. For example, with Google’s YouTube Go app users can now download videos and view them while offline.
Google is also working on making its services available in as many local Indian languages as possible.