12 January 2017
HTC’s president of smartphone and connected devices business, Chialin Chang, has stated that the company will be reducing its number of smartphone launches this year. HTC which launched 11-12 phones last year will launch just 6-7 phones in the current year.
The move will allow the company to focus on its smartphones core features and launch better products, he added. This will allow the company to compete with other premium smartphone makers like Samsung and LG.
HTC had unveiled two new premium devices this year, the HTC U Ultra and the HTC U-Play. So the company will be launching, four or five new smartphones in the coming year, stated Chang. He added that the company will be launching some new “fun and affordable” phones in its Desire brand.
HTC’s latest offerings come with its Sense companion virtual assistant, which offers a combination of Google's Awareness API, device information, and third-party data. The Sense companion will learn your habits, and its data will be stored in the cloud so it will work even if you switch devices. Change stated that HTC will keep adding more Sense companion features via updates throughout the year, like third party services for restaurants, malls, and cab services. A company spokesperson stated, "we're not trying to emphasize A.I.; we're trying to emphasize companionship."
An HTC spokesperson stated that its One brand has not been retired, and could be used to launch new mid-range devices. “All options are on the table for the One line”.