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Google Pixel struggles in Indian market because of high pricing

24 January 2017 3

Google launched Pixel smartphones in India last year along with various offers and quite aggressive advertising. But if the latest market report is to be believed, the Pixel has struggled to attract Indian buyers because of the high pricing.

As reported by the Economic Times, Google shipped about 30,000 Pixel units at the time of the launch followed by 10,000 units later which makes up for a total of about 40,000 units. The shipping units have been taken into consideration because both Google and retailers have not shared any sales data yet.

The primary reason for such a low demand is said to be the expensive pricing as Google priced the base Pixel and Pixel XL models in India for Rs. 57,000 and Rs. 67,000 respectively. While this is indeed a premium pricing for price-sensitive Indian smartphone market, even the one who went for premium segment preferred iPhones and Samsung phones over Google devices. The trend of slow Pixel sales in India has also been seen across offline stores like Croma and Reliance Digital.

Both Pixel phones saw a surge in the demand only during the initial launch period which helped them grab the third spot in the above Rs. 40,000 price category. But as the time flew, the demand started to fall. This also seems to be the reason Google has now partnered with another Indian online retailer Snapdeal and is offering heavy offers like exchange discounts up to Rs. 10,000.

The report further mentions that it is not only the Indian market where Google Pixel phones are struggling. The Counterpoint Research data shows that Google has shipped only 2.5 million units globally as compared to Apple and Samsung's 70 million and 80 million units respectively. These estimated figures are for the time period since the Pixel launch and are especially impressive for Samsung which had to face a lot for backlash due to the Galaxy Note 7 fiasco.

While Google Pixel is suffering from low sales across the globe, there are few analysts who believe that Pixel was never meant to sell in high numbers. These analysts have pointed that the phone was introduced by Google to show that it can offer a premium-level smartphone and was meant to expand the Google brand reach.

(last update 13 December 2018 @ 07:53)



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  • I still remember the moment at the time of the Pixel series launch in India when the pricing details were out. The very first thought that came to my mind was the high pricing crossing the 50K barrier. Really out of reach of the middle-class Indian customer.

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