05 February 2019
OnePlus has launched its first ever marketing challenge for students. The challenge provides an opportunity to students and recent graduates to pitch their ideas to OnePlus' marketing division.
Here’s the goal of the project:
“Your aim is to put forward a new marketing campaign to enhance OnePlus’ brand awareness. Your campaign ideas must be accompanied by a realistic roadmap and communication plan. Think outside the box. Dream big and reach high. Specific attention will be granted to projects reflecting the core values of OnePlus and its Never Settle philosophy.”
OnePlus not only wants entrants to come up with killer marketing ideas but also they should be prepared with the execution strategy as well. All you need to do is pick your own team and then come up with superb ideas. The team that wins will be eligible for a paid summer internship at the company's London office.
According to the information on company’s website:
“Calling all students: think you have what it takes to create and execute an innovative marketing campaign?
Welcome to the first ever OnePlus Marketing Challenge. Pick your teammates, put your heads together and come up with a killer marketing campaign.
The five best teams will be invited to our European HQ in London to pitch their campaign in person.
The winning team will be selected for a summer internship to run their campaign.”
Participants can now submit their ideas until May 8 which is called the “idea” stage. From May 13 to May 22, you’ll have to develop your idea. Just go through the challenge guidelines before starting. OnePlus will shortlist the 20 best ideas which will than have to go through public voting. The five finalists from the vote will then fly to London to pitch their campaign to OnePlus' marketing team.
The first winning team will be entitle to a summer internship 9fully paid) at OnePlus HQ in London along with a free OnePlus 3T for each winning team member. Second prize is a OnePlus 3T for each team member and one £500 Amazon voucher for the team. The team that comes third will get a £500 Amazon gift card. Fourth and fifth prizes consist of a £300 Amazon gift card per team. The top 20 shortlisted teams besides the top five, will receive a £50 Amazon voucher per team member.
The contest is limited to those living in the UK. If you're interested, head to this link to get started.