17 March 2017
In the battle of Apple's watchOS and Google's Android Wear, there will soon be a new player. This new smartwatch operating system will be coming from the Swiss watchmaker Swatch which will be taking on the current two leaders. The information Swatch CEO Nick Hayek in an interview with Bloomberg.
While Swatch has started to work on its own smartwatch operating system, there is still a good amount of time before we get to see it. It has plans of releasing it in 2018 end along with a new Tissot smartwatch model. It will also be able to connect with other wearables and small objects. The software is under development by Swatch in collaboration with Swiss Center for Electronics.
Swatch is one of the most well-known watch brands around the world, especially if you are a fan of Swiss watches. It has been in the business for quite a long time but like many other traditional watchmakers, it seems like it has also realized that one can't ignore smartwatches completely.
We have already seen a number of conventional watchmakers including Swiss brands releasing smartwatches. Even Tag Heuer launched its second luxurious smartwatch Connected Modular 45 recently. It has been released in partnership with Google and Intel and runs on the latest Android Wear 2.0.
But in the case of Swatch, things look completely different as it has decided to go for its own smartwatch operating system instead of opting for any of the existing ones. It will be interesting to see what exactly Swatch brings and will be good enough to take on giants like Apple and Google.