22 April 2017
Samsung’s latest flagship device the Galaxy S8 is now available in stores in the US, Canada and Korea and will be available in other countries in the globe in the coming weeks. The pre-booking of the phone started in India on April 19.
The Galaxy S8 series is the competitor to the Apple iPhone 7 as well as flagship devices from other players like LG, Huawei, etc and is the first phone by Samsung after the Galaxy Note 7 disaster. Samsung is reportedly banking on the phone to recover the losses it made due to the withdrawal of the Galaxy Note 7 due to the exploding batteries.
Analysts believe that Samsung is expected to outsell the record of 48.5 million unit sales of the Galaxy S7 series. The company has seen amazing demand for its latest flagship phone and has received over a million pre-orders for the S8 and the larger S8+ in South Korea alone.
"Market reactions to the release of the S8 series are somewhat positive," said Lee Seung-Woo of IBK Investment Securities. "Barring the weakening of the US dollar, Samsung's second-quarter operating profit would reach 12 trillion won," Lee said.
“The latest salvo from Samsung shows how it’s keen to regain consumer confidence and attain leadership in the smartphone landscape, a nearly saturated but still highly competitive space that remains key to retaining subscriber loyalties and winning new converts,” IHS Markit said.