16 June 2017
Spotify has announced that Behind the Lyrics feature finally available for Android users as well. The feature was originally released for iOS last year and is aimed at helping listeners understand the meaning of song they are listening to. The meanings of lyrics on the feature are powered by Genius, a music annotation startup.
To start on Android, Spotify has made Behind the Lyrics available for a few selected playlists like Behind the Lyrics: Hip Hop and Today's Top Hits. This feature works pretty much like lyrics feature works on the app which means you don't have to any hard work. As soon as you will play songs in these playlists, the app will automatically start showing you their meaning where you will also get to read some fun facts and back stories from artists themselves.
This feature is basically aimed at making you feel more connected to your favorite songs and artists. It also helps Spotify in increasing the user engagement with the app as they have to look at the phone's screen to read the meaning and other tidbits. It's like a win-win situation for both users and Spotify here.
Spotify has been trying different strategies to improve the user engagement as well as to convert free tier users to subscribe to paid plans. This is the reason it recently expanded student subscription to 33 more countries and started to limit newly-released albums to premium users for first two weeks.