22 July 2017
At its I/O 2017 developer event today, Google announced that it is expanding Actions to the Android and iOS platforms. Google Actions are small, voice-activated apps that allow you to quickly do common tasks, much like Amazon Alexa's Skills.
Actions are a feature available on Google Home devices currently. But now, not only will Pixel devices get the feature, but all Android and iOS devices as well. Google seems to be heading in a pretty positive direction, and they earlier announced that the Assistant will also be made available on iOS.
Google Actions primarily allow users to interact with third-party apps. For example, you could ask Google Assistant to call you an Uber, or order your favorite pizza online. As long as the third-party app supports integration, Actions will let you automate things easily.
Google's Valarie Nygaard noted at the event that Actions will now also support transactions. So you can make purchases as well.
Although late to the connected speaker party, Google is certainly catching up, and this expansion to other platforms will give it a pretty big edge. The Google Assistant is set to receive a lot of updates in the coming months, so stay tuned for the latest news :)