21 July 2017
Earlier at the start of Google I/O 2017, Google CEO Sundar Pichai revealed that YouTube users are now watching over a billion hours of videos on daily basis. It is indeed an impressive number but as the keynote progressed, Google revealed further details about the world's biggest video sharing platform along with a bunch of new features which will be coming in the future.
To start off, Google announced that YouTube will soon support 360-degree videos on the biggest screen in your living room which is the TV. It already has 360-degree videos support on different devices like smartphones, PCs via browser, and Daydream platform but with TVs, Google is eyeing to give users "an experience that [traditional] TV just can't match."
Once YouTube starts offering 360-degree videos support on TVs, users will be able to interact with the video and pan around it using the TV remote control. And it's not just about pre-recorded videos, YouTube will also be supporting live 360-degree videos which mean you will be able to enjoy events from different angles as they happen and that too on a bigger screen with your family and friends.
The next major announcement related to YouTube was made by Barbara MacDonald who is the Product Manager for the service. She took the stage to announce Super Chat API which is an extension of the Super Chat feature introduced by YouTube earlier this year.
While Super Chat feature basically allows users to get their comments highlighted and pinned at the top of comments section (in exchange for money donation) of a live stream from their favorite YouTubers, the YouTube Super Chat API will allow them to trigger real-world actions like turning lights off or flying a drone. These real-world actions will be set up by the particular YouTuber along with the specific amount for which they can be triggered by viewers.
This is basically a new way for YouTubes to make money from their content while engaging with their fans at a different and personal level. However, only the time can tell if viewers will be interested in paying money to trigger some actions on the other end of the screen.