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Microsoft and Apple expected to dominate the PC market in 2018

18 December 2017 3

PC sales are persistently declining and there are many reasons behind this dwindle. However, according to Moody’s Investor Service, despite this decline, Microsoft and Apple will drive robust earnings growth. The analyst company has shown this possibility in its 2018 outlook report.

According to Moody, the aggregated revenue is expected to grow 3.5%-4.5% in 2018, but 2.5%-3.5% excluding Apple and Microsoft. Similarly, Moody's forecasts 6%-7% growth in operating profit for the sector, but 5.5%-6.5% when excluding the two companies.

According to Richard Lane, Senior Vice President at Moody's,

"Equipment and software purchases and services related to the ongoing migration to cloud-based IT systems from legacy IT architecture will serve as a tailwind. Growth in Software-as-a-Service revenues now more than offset the declines in license revenues."

The report clearly mentions that they will be the software and equipment from the two said companies that will drive the overall PCs growth in the next year.

Well, looking at the two companies, both are moving ahead at a good pace. A major chunk of the IT industry relies on Microsoft’s Windows Operating System. According to AdDuplex’s recent report, Microsoft Windows 10’s latest update is now installed on the majority of PCs and OEMs are also bringing new devices, thanks to some new processors and GPUs.

According to the global PC market share, HP retains the top position with Lenovo, Dell, Apple, and Asus following it and clinching the other positions in the top 5 vendors’ list. The report from IDC for the 3Q17 came in October, HP has shown the growth in shipments by 6% compared to that of 2016 in the same period.

Talking about Apple, the company is moving ahead with its MacBooks. The recent MacBook Pro with an expensive price tag is one of the latest creations from the company.



Microsoft and Apple expected to dominate the PC market in 2018
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