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Apple dominated new device holiday activations: Report

28 December 2017 0

Apple iPhone and iPad lead device activations this holiday season, according to a new report by market tracker Flurry. Apple iPhone and iPad constituted 44% of all device activations in the week leading up to Christmas. Rival Samsung constituted 26% of all device activations.


Flurry’s data revealed that the three most popular iPhone devices this holiday season were the iPhone 7, the iPhone 6, and the iPhone X. This reiterates the fact that iPhone X is selling better than the company’s iPhone 8 models. However, people are still going for the older iPhone models which are more affordable than the company’s latest flagship devices.


The report reveals that the larger phablet devices of 5-inch - 6.9-inch continue to dominate the smartphone market in 2017, with 53% of all activations in the holiday season.


“Similar to last year,” Flurry noted in a blog post, “44% of new phone and tablet activations were Apple devices. While Samsung dominates global market share, they fell short as the gift of choice during the holiday season, with only 26% of activated devices in the lead up to Christmas. Samsung’s activation rate is up 5% from the 2016 holiday season, which can likely be attributed to the 2017 introduction of the Galaxy S8 after the late 2016 recall of their malfunctioning Note devices.”

“The prominence of the iPhone 6 is particularly interesting,” Flurry notes, “as Apple only relaunched that model to resellers in select international markets in the spring of 2017. It’s apparent that the consumer concern for cost is still significant, as the iPhone 6 is often marketed as the most affordable option in the regions where it is available.”


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