01 February 2018
About 300 people lined up for the opening of the Apple retail store which is located in the affluent southern district of Gangnam.
Choi Ji-eon, an 18-year-old revealed that he had arrived at the new store at 3 PM on Friday and waited in a sleeping bag in the night. The temperature in Seoul was minus 15 degrees Celsius on Saturday.
"I would like to join this monumental moment, though I did not intend to buy any specific product," Choi said.
Apple’s new store will offer the company’s full line of products, as well as in-store programming and services.
Angela Ahrendts, tweeted on Saturday, "Awestruck by the Apple fans in Seoul who braved beyond freezing temperatures to join us at Apple Garosugil this morning!"
Rumours that Apple’s new retail store in South Korea have been regulating for years. The plans for the new store in Seoul had surfaced a year ago, as the Cupertino giant started posting hiring notices for various staff positions for the Apple Store Leader Program.
The Cupertino giant officially confirmed the stores opening date earlier this month, by posting informational text on construction barricades protecting the outlet's glass windows.
Customers who waited in line for the opening of the new Apple Store were given a commemorative gift like a T-shirt or some other bit of memorabilia. Apple’s Seoul store will operate from 10 a.m. to 10 p.m. daily.