26 March 2018
Apple Music is growing at a faster pace than Spotify in the United States. To be peculiar, Apple Music now has 36 million paying subscribers around the world. This is an increase from over 30 million reported last September. The figure is coming from The Wall Street Journal to which Apple confirmed the updated stats. With such an accelerated speed, Apple Music is expected to outpace Spotify in the country.
Apple's subscriber-account base in the U.S. has been growing about 5% monthly, versus Spotify's 2% clip, according to the people familiar with the numbers. Assuming those growth rates continue, Apple will overtake Spotify in accounts this summer.
However, on the worldwide scale, Spotify is still ahead of Apple Music with a good amount of gap. It revealed that it has 70 million paying subscribers a month ago. Also, its ad-supported; free service has over 140 million listeners overall around the world. This is a huge lead against Apple Music, which is gradually gaining the subscribers.
Now, with its newly released HomePod, company’s first smart speaker, the users are going to have only one choice to play music and that is through Apple Music. This will, in turn, give a major push to the company’s music service to gain new numbers and popularity.
Furthermore, Apple Music comes pre-installed on hundreds of millions of iPhones and iPads. It’s also available on Mac, PC, Android, Apple Watch, Apple TV, vehicles equipped with CarPlay, Sonos, and HomePod.