08 February 2018
Apple shipped a record 18 million Apple Watches in 2017, according to a new report from market research firm Canalys. This showcased a 54% increase from the 11.9 million watches shipped in 2016.
The Apple Watch was launched in 2015 and has seen excellent demand from consumers. The Apple Watch Series 3 has emerged as the fastest-selling LTE wearable and with shipments doubling quarter on quarter to reach 1.6 million. Apple Watch Series 3 was the main driver of the huge growth with 48% of sales coming from the latest model.
“The cellular version of the Apple Watch was in strong demand in the US, Japan and Australia, where all major operators stocked it in time for the holiday season,” said Vincent Thielke, Research Analyst at Canalys. “But limited operator selection in the UK, Germany and France influenced consumer purchase decisions and stifled the growth potential of the connected Apple Watch. Moving into new markets, such as Singapore and Hong Kong in Q1 2018, just in time for Chinese New Year, is a good move,” added Thielke.
“Apple has won the wearables game. Despite innovative designs, such as the rotating bezels and circular screens employed by other vendors, Apple has pulled far ahead as it continues to focus on its core iPhone user base,” Jason Low, a senior analyst at Canalys, said in a release. “Its recent updates to the Series 3, such as GymKit and Apple Heart Study, are proving to offer compelling use cases, encouraging users to spend more on accessories.”