14 May 2018
The Apple Watch was first released in 2015 but the actual project was started in 2012. Today, Apple Watch have spanned three years in the tech industry and while we know everything about them, their back-story is still a lesser talked-about affair. But Jony Ive, Chief Design Officer Apple shares some interesting facts about this Watch project while speaking with the watch magazine Hodinkee in an interview. Ive opened up about Apple Watch origin and made a few revelations on its design as well.
According to Ive, the birth of Apple Watch didn't happen as a solution to some problems. It was created so as to offer the feel of connection because the phones aren’t really connected to the consumers.
Ive talked about the journey of watches that how they started from just being the clock towers.
Time-telling migrated to the pocket. Ultimately, a clock ended up on the wrist, so there is such a curious connection with what we wanted to do, and that was a connection we were really very aware of.
Imagine having something this powerful with you at all times, and what opportunities that might present to the user … Particularly when [you] don’t understand just where we are today in terms of technology and capability, but where we are headed.
The Watch was intended both to broaden Apple’s cultural relevance and set the stage for where technology is headed.
Ive said the idea of a watch came about with the goal of making technology “more personal and more accessible.”
Ive revealed that Jobs had no input on the device, and he hadn’t even discussed watches as an Apple product but Apple’s design team had a keen interest in watches. Ive revealed that he roped in his “best friend” and watch designer Marc Newson to work on the project.
The first discussion took place in early 2012, a few months after Steve’s passing. It caused us to take time, pausing to think about where we wanted to go, what trajectory we were on as a company, and what motivated us.
Interviewer hints that the “where we are headed” reference is a reference to improvements in health technologies and capabilities. You can read the entire interview by following the source link provided below.