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Tim Cook releases a memo for employees sharing reasons for slow iPhone sales

03 January 2019 4

Things didn’t go in the favor for Cupertino tech giant Apple as it hoped for when it comes to iPhones sales. iPhone users around the world are not that happy with the company when it comes to pricing and services offered while the potential customers couldn’t get their hands on the super expensive piece of tech that Apple now manufacturers which go over a thousand dollar mark.


The CEO of Apple Tim Cook released a memo for Apple employees sharing that he doesn’t believe that ‘external factors’ made the sales slow in the holiday season to drop down against what was anticipated earlier. Note that Apple struggled with iPhone XR sales against its expectations, thus forcing experts to slash iPhone sales estimates.

CEO displayed his disappointment for Apple’s revenue cut that took place for the first time in two decades. The memo shared how macroeconomic factors were involved in the sales slow down. Sharing various reasons involved in this i.e. “a number of factors — some macroeconomic, and some specific to Apple and the smartphone industry.”

Tim Cook also invited all the employees to a meeting that rarely takes place in the company’s environment where he aims to share more details into this and would be taking questions on this matter. Below is the detailed memo he shared with the Apple employees.


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Tim Cook releases a memo for employees sharing reasons for slow iPhone sales
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