11 September 2019
It is not a hidden secret that Apple has a keen interest in augmented reality (AR). It has been vocal about the future of AR and has even worked towards offering best possible AR content on its own devices. This is the reason it released ARKit to help developers create more and better AR apps and services. And now, Apple has appointed Frank Casanova as the head of AR product marketing.
While Apple did not make any formal announcement regarding the appointment, Casanova's LinkedIn profile confirms that he started working on this new role this month itself. In the description, he has mentioned, "I'm responsible for all aspects of Product Marketing for Apple's Augmented Reality initiative."
This suggests that Apple is now getting even more serious than before regarding its AR plans. It could also mean that Apple is getting close to releasing its first-ever AR hardware product. Since it will be needing a fully planned marketing plan to compete with other players and make sure that people buy the product, it makes sense to have a dedicated man for the job.
Casanova is one of the Apple veterans who has been working with the company for over three decades. Prior to starting the new role, he worked as Senior Director of iPhone Partner Marketing during the last decade. He is said to have played a crucial role in the first iPhone launch as he talked with careers to get partnership deals. In his tenure with Apple, he has also worked on MacOS X graphics, audio, and video section.
There have been rumors regarding an Apple AR/VR headset being under works. It is said to sport an 8K display for each eye and be powered by custom Apple chips. It is speculated to get official sometime in 2020 and since there is at least one year for that, the time should be enough for Casanova to come up with impressive marketing strategies.