15 March 2019
In just 11 days from today, Apple has a special event lined up where it is speculated to officially unveil its own TV show and movie streaming service. It has been part of numerous reports so far and since the release is so close, a few more details have started to emerge. Bloomberg has published an exclusive report talking about content plans of the company.
It mentions that Apple is currently busy wrapping up deals with content partners by this Friday's deadline. Like any other streaming service, it has plans for offering exclusive/originals as well as existing content from show makers. The only issue is that Apple's service is expected to get original shows later and will have to do with partner content at the time of the launch. This is because the majority of original content for the service is still under development.
The current talks of deals are being held with HBO (owned by AT&T), Showtime Networks (owned by CBS Corp.), and Starz (owned by Lions Gate Entertainment Corp.). While there is no surety yet, Apple is hoping to complete at least a couple of deals by this Friday which should give it some breathing space.
Like we have seen with Apple so far, the upcoming streaming service will have deep integration with the company's hardware products like iPhone, iPad, and Apple TV. It means we are likely to Siri voice commands support which will allow for seamless and intuitive user experience.
Other than the streaming service, Apple is reported to unveil a new magazine service aimed at delivering the news. It is said to be similar to the Texture app which it acquired last year. It will allow users to subscribe to newspapers and magazines for a unified reading experience on the go. Although, it will not be a stand-alone app and will be offered within the Apple News app which itself is getting an uplift with new icons.